The NBA’s contract with Amazon includes a “Successor Technology” clause, which opens the door to new and evolving distribution models during the course of their 11-year agreement, according to Puck.
Beginning in 2028, Amazon has the option to integrate innovative technologies for NBA broadcasts, allowing them to adopt new formats that could arise, with NBA content potentially delivered in advanced ways.
With rapid developments in virtual and augmented reality, the NBA might one day argue that such technologies fall outside the scope of the current agreement with Amazon, possibly leading to re-negotiations.
Continue reading NBA-Amazon contract allows future tech adaptations at TalkBasket.net.
