Reebok is now an authorized footwear supplier of the WNBA, as the global sportswear brand and league have announced a multi-year partnership.
Through content featuring Reebok athletes Angel Reese of the Chicago Sky and Lexie Brown of the Los Angeles Sparks, Reebok intends to create inspiring and engaging content that brings fans closer to the game. Reese said of the partnership:
Reebok has been such an amazing partner and advocate for women in sport. As strong female athletes, we can use our platform to set an example for young players coming up in the sport. I’m happy to see the WNBA and Reebok supporting one another because I know that together we’re so much stronger and our reach is so much further.
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Reese was the first athlete signed by a revitalized Reebok, tapped by Shaquille O’Neal and Allen Iverson soon after they assumed executive leadership of the brand’s basketball division. Over the summer, she launched the “Reebok by Angel” collection. Additionally, she led the unveiling of the “Engine A” performance basketball shoe, and will debut a signature shoe in 2026. Reese also is the face of the brand’s new ad campaign, “Sport is Everything.”
On extending Reebok’s reach beyond Reese and into the league at large, O’Neal, president of Reebok Basketball, said:
It’s an exciting time for Reebok, the WNBA, and the game of basketball overall. Reebok has always been committed to supporting the growth of the sport, and now with a strong plan, the right resources, and the welcoming arms of the WNBA, we’re ready to dive in headfirst with everything from product to players and more.
The WNBA echoed the statement of O’Neal, with WNBA chief executive growth officer Colie Edison, emphasizing:
The WNBA continues to grow with iconic brands, and we look forward to Reebok joining us in driving women’s basketball to new heights and inspiring the next generation. As we continue to capitalize on increased brand awareness, our work with Reebok is another step in bringing more fans to the game.
