Golf Pride, the world’s most popular golf grips, have launched ALIGN MAX, revolutionary grip technology designed to help players of all skill levels maintain consistent hand placement throughout the swing.
ALIGN technology debuted in 2017, with the first raised ridge design pulling in a number of players on Tour and a strong amateur fanbase. Since 2017, ALIGN has become one of the most successful grip technologies in Golf Pride’s history.
Even with these accolades, the brand heard feedback that some players wanted an even more pronounced ridge. T
his inspired the creation of ALIGN MAX, a second generation design that supplements the original by offering an alternative that features a ridge 25% higher to achieve the maximum desired feel and consistency.
It also includes a longer ridge that runs from top-to-bottom of the grip, providing players flexibility to adjust their hand placement for any shot.
“Our brand purpose is to design grips for the hands of all golfers that will inspire a feeling of confidence so they can perform their best,” says James Ledford, President of Golf Pride.
“With ALIGN MAX we reached new heights of what is possible in grip design, resulting in breakthrough technology that provides golfers the confidence their hands are in the right place every shot, for unparalleled consistency.”
CONTINUED SUCCESS STORY
Over the past seven years, ALIGN has acquired a worldwide following, including at the highest levels of professional golf.
It has been part of numerous victories and major championships across all major global Tours. Following in its footsteps, ALIGN MAX recently won its PGA Tour debut at the Farmers Insurance Open.
ALIGN MAX will not replace the original ALIGN, rather it is an additional option for players who prefer to maximise the benefits of raised ridge technology, which include:
- Consistent Hand Placement: Fits into the hand’s natural contours, promoting consistent hand placement and alignment.
- Clubface Awareness: Enhances face angle awareness at set up and throughout the swing, promoting a square clubface.
- Player Confidence: Consistent hand placement helps facilitate a more repeatable swing, which helps build greater confidence.
ALIGN MAX is now available in MCC and MCC Plus4 grip models in both standard and midsize at all major retailers and online stores.
For more information on ALIGN MAX, ALIGN Technology and the entire 2025 Golf Pride product offering, please visit www.golfpride.com/align-max/int/, and follow the brand on Instagram, Facebook, X and YouTube.
