By Tennis Now | @Tennis_Now | Wednesday, April 2, 2025
Photo credit: Brian Carlson for USTA
Tracy Davies aims to elevate American tennis as a trailblazer.
Davies has been named as General Manager USA Tennis, the USTA announced today. She’s the first woman to hold the high-performance leadership role.
In this new role, Davies will oversee an expanded high performance division that joins Player Development, Pro Circuit, Collegiate, Junior Competition, and International Team Events into a single cohesive department.
“As the strategic business lead for this division, she will be tasked with optimizing the resources and player pathways for the most competitive juniors and professional players in order to foster a culture of transparency, alignment, and innovation, impacting players through competition, coaching, and player support,” the USTA said in a statement.
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“Following an extensive search, I’m thrilled to announce that Tracy Davies will lead our USA Tennis division,” said Lew Sherr, CEO and Executive Director of the USTA. “Tracy brings not only deep experience in high performance and coaching, but also a strategic mindset and business acumen that will enhance how we approach the competitive pathway and help shape the future of American tennis at every level.”
In this new role, Davies will be responsible for integrating athlete development, high performance, and competitive pathways, including collegiate tennis, within the USTA.
The USTA said Davies will “be tasked with adopting a holistic approach to athlete support, encompassing performance optimization, well-being, and competitive success in alignment with the USTA’s mission and strategic priority: growing tennis to inspire healthier people and communities everywhere.”
That’s a big assignment. Davies says she’s embracing it.
“I am thrilled to be the new leader of our USA Tennis Division. With the recent alignment of our player development and competition pathways, we have a unique opportunity to reimagine a broader more holistic vision of success for our American athletes,” said Davies. “My priority is to build on the organization’s strong foundations as we look to provide increased high-quality competitive opportunities and expanded player-centric support and training for our high-performance junior, collegiate and professional athletes.
“I am extremely excited to get started and look forward to working collaboratively with our players, their support teams, and the expanded tennis industry to continue to drive a world-class support system for our next generation of players.”
Before this appointment, Davies held numerous roles at the USTA, focused on player pathway development. Most recently, as the Managing Director, Major Events and Competitive Pathway, she strengthened the connection between and integrated national junior competitions, collegiate tennis, and the transitional tour, supporting the development of U.S. players.
In addition, she was responsible for the management and leadership of the Davis Cup and Billie Jean King Cup teams. Davies also led the development of the current competitive pathway for juniors in the U.S., having aligned the 17 USTA Sections into a single ranking system and tournament structure, and has overseen key events for the USTA, including the Orange Bowl International Tennis Championships and the NCAA National Championships, held at the USTA National Campus.
“We know that when American players succeed on the world stage, it inspires millions to pick up a racquet and drives greater visibility for our sport,” said Brian Vahaly, Chairman of the Board and President, USTA. “This division plays a critical role in that effort, and under Tracy’s leadership, it will be guided with the strategic focus and operational discipline needed to ensure we’re making the most of every investment.
“Her commitment to transparency and a player-first approach will be key as we work to support our future champions.”
